Generic ROAS
The only ROAS that tells you if ads are creating demand.
Spend, sales and ROAS on non-brand, non-competitor search: the number that actually grows the business.
Spend$35,200
Sales$91,500
ROAS2.6x
Branded vs Non-Branded Amazon Ads Skill
How much of your Amazon Ads “ROAS” is just people who already typed your brand name?
Most Amazon advertisers look at blended ROAS and think ads are working. A big chunk of that revenue is shoppers who already knew you.
This free skill pulls branded, generic, competitor and product-targeting search apart so you can see what’s actually incremental.
Isolate the revenue that isn’t just brand demand
See what you spend to defend a name people already search
Find the non-brand terms that can actually scale
Works with
Claude
ChatGPT
Turn complex search data into clear answers
Three numbers most Amazon advertisers never separate.
One free skill. Your search-term data. No more blended vanity ROAS.
Brand-defense spend
What it costs to show up when someone already wants you.
The spend sitting on branded terms, and the opportunity cost of treating it like “acquisition.”
Spend$7,600
Sales$58,500
ROAS7.7x
Conquest performance
Where you win (or lose) on competitors’ brand terms.
The rival names you’re showing up on, and whether that spend is winning sales or just burning budget.
Spend$4,100
Sales$6,150
ROAS1.5x
“Brand search almost always flatters the average. The number that says whether advertising is growing the business is the generic one.”
4 bucketsEvery search term
SP & SBKept separate
Open sourceTransparent logic
Real output, real insights
What you actually get back: clean buckets, real queries, ROAS by intent.
Drop in a search-term report (or connect the TrackIQ MCP). The skill buckets every query as branded, generic, competitor or product targeting, shows spend, sales and ROAS for each, and lists the ten largest queries in every bucket so you can correct anything misfiled.
- How much of your “winning” ad revenue is just harvested branded demand
- The generic terms actually paying for growth, measured on their own instead of propped up by brand in a blended average
- How much you’re spending to defend your own name, checked against your purchase share on it
- Competitor terms you’re showing up on, and whether that ROAS is real conquest or expensive noise
- ASIN-style product-targeting queries hiding inside your search reports
- Brand misspellings counted as brand, not quietly inflating your generic numbers
The split: every bucket by channel, with generic ROAS against the blended average.
What you'll get
Everything in the .zip, so you can run the split in minutes.
TrackIQ Skill (.zip)
Ready to import into Claude or ChatGPT.
Install guide
Short setup, so you’re not guessing. It’s on the download page.
The full method
Bucket logic, pre-send checks and files you can edit.
Requirements
Amazon Ads access and a search-term export. That’s it.
How it works
Get insights in 3 simple steps.
1
Download
Download the .zip.
2
Import
Import the skill into Claude or ChatGPT.
3
Analyze
Drop in your Amazon Ads search-term report and get the breakdown.
No TrackIQ login required. Run from an exported report, the skill works entirely inside your AI tool.
Frequently asked questions
Straight answers.
Is this really free?
Yes. The skill is free and open source. We built it so Amazon advertisers can stop staring at blended ROAS.
What do I need?
An Amazon Ads search-term report (Sponsored Products and Sponsored Brands) and Claude or ChatGPT. No TrackIQ account is required to run it from a report.
Which AI tools work?
Claude (web, desktop and Claude Code) and ChatGPT. The install guide is on the download page.
Can I modify it?
Yes. The method, thresholds and checks are plain files you can edit.
Will this tell me to turn brand ads off?
No. It shows how much of your results are brand vs incremental so you can decide what to defend, what to scale and what you’ve been misreading. Before it calls brand spend waste, it checks your purchase share on your own name, and it recommends a controlled test, never a cut.
Is my data sent to TrackIQ?
Not when you run it from an exported report. The report goes into your own Claude or ChatGPT, not into a TrackIQ app. If you choose to connect the TrackIQ MCP instead, it reads your Amazon Ads account through TrackIQ.
See the ROAS that isn’t just your brand name.
Download the free skill. Import it. Run your search-term report.
In minutes you’ll know how much of your Amazon Ads revenue is incremental, and how much is just people who already knew you.