Competitor Teardown · Amazon Listing Skill

Your listing probably isn’t losing on price. It’s losing on proof.

Free TrackIQ skill. It puts your product page beside the three or four beating it on the shelf — price per unit, images, video, bullets, A+ tier, rating, review depth, one-star share, rank and buy box — and says what to change first.

Three to five gaps, tiered by effort. A teardown listing nineteen differences gets none of them fixed.

This one needs a scraper. Competitor pages are public, not in your Seller Central data, so the skill reads them through a scraper connection — Oxylabs or ScraperAPI — alongside the TrackIQ MCP. Without one it will tell you it cannot see the page rather than guess at it.

See exactly where you lose, line by line
Get three to five gaps, tiered by effort
And the gaps worth ignoring, with the reason
🔒 No spam. Just the skill and occasional product updates. Privacy policy
Works with Claude ChatGPT
What comes back

Most competitor analysis lists differences. This one picks.

Compares content, not slots. Then ranks the gaps by effort and tells you which to skip.

The grid

Your page and theirs, every row side by side.

Price and price per unit, coupon, rating, review count, one-star share, image count, video, bullets shown as visible against total, and A+ tier. One table, no hunting between tabs.

Compared3–4 rivals
Rows11 fields
PlusRank & buy box

The gaps

Three to five, tiered quick, medium and heavy.

Each with what to do and what it should move — conversion, click-through or trust. A 30-second install video and three images are a different afternoon from enrolling in Vine.

Returned3–5 gaps
TiersQuick / med / heavy
Each hasAn action

What not to close

Naming what you skip is what makes the rest credible.

Eight cents per foot against a rival whose one-star share is double yours is a gap you accept on purpose. The report says so, and says why.

Demo gap$0.08/ft
VerdictAccept it
Because2x their 1-stars
“A rating of 4.6 on several thousand reviews beats 4.8 on forty. Review depth and one-star share carry the analysis — the headline star rating barely moves it.”
ContentNot slot counts
No namesIn the output
Open sourceTransparent logic
Real output, real insights

What actually comes back: a grid, a short list, and the reasoning.

Give it your ASIN and three to five competitor ASINs. It reads every page through your scraper connection, pulls your own performance through the TrackIQ MCP to confirm the comparison is worth making, and returns the grid with the gaps ranked underneath it.

  • Your page against three or four rivals, eleven fields per column
  • Price per unit rather than price — a 30-count and a 50-count are not the same shelf
  • Bullets shown as visible against total, because Amazon only displays five
  • Review depth and one-star share, which move conversion more than the headline rating
  • Three to five gaps, tiered quick, medium or heavy, each with the action and the effect
  • The gaps you should accept, and the reason each one is not worth closing
Get the Free Skill (.zip) →
A TrackIQ competitor teardown: the grid comparing one listing against three page-one rivals across price, rating, reviews, images, video, bullets and A+ tier

The grid: one listing against the three sharing its page-one results. Second-cheapest per foot, best bullets — and a fifth of the leader’s reviews, no video, the thinnest image set.

What you'll get

Everything in the .zip, so the first teardown takes minutes.

TrackIQ Skill (.zip)

Ready to import into Claude or ChatGPT.

Install guide

Short setup, so you’re not guessing. It’s on the download page.

The full method

The method, every threshold, the pre-send checks and the report shell — all editable.

Requirements

The TrackIQ MCP, a scraper connection (Oxylabs or ScraperAPI), and three to five competitor ASINs.

How it works

Get insights in 3 simple steps.

1

Download

Download the .zip.

2

Import

Import the skill into Claude or ChatGPT.

3

Analyze

Name your ASIN and theirs, and get the grid with the gaps ranked.

Unlike our other free skills, this one cannot run on an export. Competitor pages are public data, so it needs a scraper connection — Oxylabs or ScraperAPI — plus the TrackIQ MCP. Scraper calls cost credits per ASIN, and the skill reports what each run cost.

Frequently asked questions

Straight answers.

What do I need to run this?

Three things: the TrackIQ MCP, a scraper connection — Oxylabs or ScraperAPI — and three to five competitor ASINs. The scraper is not optional. Competitor listings are public pages rather than Seller Central data, so without one the skill tells you it cannot see the page instead of guessing from memory. Scraper calls cost credits per ASIN per run, and the report states what the run cost.

Is the skill itself free?

Yes, free and MIT licensed. The method, thresholds, checks and report template are all in the .zip and all editable. What costs money is the data access underneath it.

Why compare price per unit instead of price?

Because a 30-count and a 50-count are not competing on the same number. Comparing ticket price makes the bigger pack look expensive when it is often the cheaper shelf. The skill compares per unit and shows both.

What can't it see?

A+ content and video presence are detected, but the copy inside A+ and brand-story modules is not compared. Availability is a snapshot from the scrape date, so a rival showing limited stock may have an inflated price and a depressed rank that week. The report says which date it scraped and flags both.

Does it name competitors in the output?

No. Columns are Competitor A, B and C. Comparative claims that name another brand are a listing-suppression risk, so the report is built to be safe to paste into a deck or a ticket.

Will it just tell me to fix everything?

The opposite — that is the point of it. It returns three to five gaps tiered by effort, and a separate section naming the gaps it thinks you should accept and why. A teardown listing nineteen differences gets none of them fixed.

Find out what they have that you don’t.

Download the free skill. Import it. Name your ASIN and theirs.

You’ll get the grid, the three to five gaps that are worth an afternoon, and the ones worth leaving alone. Needs the TrackIQ MCP and a scraper connection.

Free · Open source · v1.1.0 · Updated Sep 21, 2026